Past Collaborations
Human Service Forum is a non-profit organization providing professional development training and certification to support Massachusetts's human service providers. Its membership includes more than 100 organizations and individuals. I connected with them through Catchafire, a volunteer staffing agency, to see if I could help.
THE ASK: Save money!! The Human Service Forum sought to enhance its digital marketing materials with compelling graphics, aiming to increase community engagement and attract new partnerships between local organizations, businesses, and political leaders. It also wants more opportunities to increase knowledge and skills through collaborative workshops. This is how it will remain sustainable.
THE SOLUTION: This project will save HSF $3,002, enabling it to offer low-cost membership. The branding, website, and marketing materials (social media) were outdated. Rebranding, a website audit with future-ready consultation, and new social media designs were developed.​
SKILLS CONTRIBUTION:
DESIGN CONTRIBUTION:
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Audit of existing website with consultation - Wordpress
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Curated logo, color palette, typography) - Adobe Illustrator
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Produced social media designs - Canva
"I can't thank Gina enough for the incredible work she has done with our branding and website design.
We had no idea just how transformative the experience would be. She took the time to understand our mission and vision truly, and it shows.
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Our new logo, color scheme, and website layout have completely revitalized our online presence and helped us connect with our audience in ways we never thought possible. Gina's creativity, professionalism, and dedication to excellence are unmatched.
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This has already started making a difference in our outreach and engagement, and we couldn’t be more grateful. If you have the chance to work with Gina, don’t hesitate—you won’t be disappointed!"
—Rebecca Coolong, Executive Director, Human Resource Forum
Fawcett Collecting is a professional debt collection agency that provides compliant debt collection services to creditors while providing consumers with the best possible experience.
THE ASK: When Joe Payne asked if I could refresh his family's company branding (they had not had one since 1904), I was humbled and eager to help.
THE SOLUTION: Establish the brand! Since the company had no color palette, font family, or logo, I established a soothing color scheme incorporating blues, greens, and greys. The new look was futuristic and did not look like any competitors. This design led to thefont family used in the logo, website, and print materials.
The rebranding refresh allowed Joe to establish a newly found family business that gave the company a polished and professional presence.
SKILLS CONTRIBUTION:
DESIGN CONTRIBUTION:
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New branding (logo, color palette, typography) - Adobe Illustrator
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Creative Direction
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Client Relations
"This project not only updated our visual identity but also gave my family business a polished and professional presence that truly stands out. Working with Gina was easy and efficient." Gina gave me options when I did not know where to start." She really took the time to listen to my needs about the logo.
We have used it on the website, t-shirts, printing materials, and social media. Thanks, Gina!"
—Joe Payne, Owner of Fawcett Collections
The Amazing Giants
From the small beginnings of being a sole stilt walker in 2011, Jessica Minshall (founder/owner) has grown a company with hundreds of costumes, dozens of employees, and over thirty different acts providing entertainment for many different kinds of events.
THE ASK: When I met Jessica, the Amazing Giants were beginning. Their WordPress site was clunky and unresponsive, with too much content for customers to absorb. On a small budget, she was a company of one, with many performers. They wanted to grow their acts, costume designs, and props.
THE SOLUTION: We rebranded using a circus theme (Big Top). From there, we began by making flyers, creating social media posts, and starting a new website. I also designed printed materials (emblems) they would later put on clothing and props. We then moved the website from WordPress to Wix, where it resides today. This was a much more accessible platform for Jessica and her company to market using SEO practices, and it had much more expansive elements and apps to create social engagement opportunities. ​
SKILLS CONTRIBUTION:
DESIGN CONTRIBUTION:
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Audit of existing website with consultation - WordPress
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New website design - Wix
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New branding (logo, color palette, typography) - Adobe Illustrator
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Designed print materials for clothing, props, and marketing- Adobe Photoshop
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Produced social media designs - Adobe Photoshop
"Gina has been accommodating with designing and keeping our website up-to-date! Her knowledge of website design over the years has helped my company gain business! She is innovative, hands-on, creative, and a pleasure to work with!
—Jessica Minshall, Owner of Amazing Giants.
Kim Pheiffer Designs is a well-known interior design firm in Columbus, Ohio. They specialize in consultation, curating special engagements, and redesigning and refurnishing your home. Kim's all-woman business was growing, and she was obtaining high-quality clients and wanted her branding and website to support them. She also was expanding her textile designs which she customizes for her clients.
THE ASK: Kim's website was not very welcoming in WordPress. She did not know how to use the platform, and her webmaster charged her a high hourly price to update some photos.
This was a significant hindrance to her ROI. She wanted a friendlier platform that offered email marketing and SEO capabilities and an easier way to engage with it.
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THE SOLUTION: I restyled KP Design's brand to a more formal, elegant look while keeping the same font style and gold-black-and-white color theme. From there, we began conducting a website audit and researching competitors to develop a strategic plan for the layout. Showcasing larger images and videos of the impactful home designs she and her team created was one of the highlights of the new site. As well as a bio for each one of the team members and a contact form that generated new leads for Kim to work with.
DESIGN CONTRIBUTION:
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Audit of existing website with consultation - WordPress
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New website design with - Wix
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New branding (logo, color palette, typography) - Adobe Illustrator
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Designed print materials for business cards and marketing Photoshop
"I'm thrilled with my website's transformation! My old WordPress site was outdated, difficult to use, and costly. The rebranding of the new site showcases our work beautifully, and the easy-to-use platform, complete with email marketing and SEO capabilities, has already started generating valuable leads. I couldn't be happier with the results!"
— Kim Pheiffer, Owner of KP Design