Human Service Forum
Human Service Forum is a non-profit organization providing professional development training and certification to support Massachusetts's human service providers. Its membership includes more than 100 organizations and individuals. I connected with them through Catchafire, a volunteer staffing agency, to see if I could help.
​THE ASK: Save money!! The Human Service Forum wanted to enhance its digital marketing materials with compelling graphics to increase community engagement and attract new partnerships between local organizations, businesses, and political leaders. It also wants more opportunities to increase knowledge and skills through collaborative workshops. This is how it will remain sustainable.
THE SOLUTION: This project will save HSF $3,002, allowing them to support and provide low-cost membership. The branding, website, and marketing materials (social media) were outdated. Rebranding, a website audit with future-ready consultation, and new social media designs were developed.​​
This project is in Collaboration with Catchafire
SKILLS CONTRIBUTION:
DESIGN CONTRIBUTION:
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Audit of existing website with consultation - WordPress
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Curated new branding (logo, color palette, typography) - Adobe Illustrator
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Produced social media designs - Canva
"I can't thank Gina enough for the incredible work she has done with our branding and website design.
We had no idea just how transformative the experience would be. She took the time to truly understand our mission and vision, and it shows.
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Our new logo, color scheme, and website layout have completely revitalized our online presence and helped us connect with our audience in ways we never thought possible. Gina's creativity, professionalism, and dedication to excellence are unmatched.
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This has already started making a difference in our outreach and engagement, and we couldn’t be more grateful. If you have the chance to work with Gina, don’t hesitate—you won’t be disappointed!"
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